TikTok is introducing a new feature that enables them to reduce the amount of artificial intelligence-produced content appearing in their feeds. This step comes as the company announced that it currently hosts in excess of 1 thousand million AI-generated clips.
Pilot Phase and Launch
This change is in a pilot phase over the next few weeks before a full-scale rollout. This advancement coincides with a increase in content created by AI, spurred by new video-generation tools.
AI Content on Other Platforms
Recent reports that almost one in 10 of the quickest rising channels on a competing service only show AI-generated videos. A significant portion of this content is classified as “AI slop”, a phrase for inferior, mass-produced content that is often absurd or bizarre.
Based on user feedback that many people like content made with AI tools, ranging from digital art to science explainers, and we intend to provide users the power to adjust the amount of that, according to their own choices,” commented a company executive.
Scale of AI Content
The platform disclosed that there are now 1.3bn videos on its service tagged as artificially created. Overall, more than 100 million pieces of content are uploaded to the service every day, making clips made by AI a limited portion of its complete catalog.
User Control Features
Users will be able to reduce or increase the level of AI-generated videos they see by using the topic control option in the platform and picking the AI content topic. Other topics that are already be adjusted under the setting include news, clothing, cosmetics, and movement.
Content Labeling and Policies
TikTok’s policies oblige users to tag “realistic” artificially created content, and it prohibits malicious deepfakes of celebrities or critical incidents. Any believable artificial content that is unmarked can be removed under its terms of service.
Additionally, the app will henceforth add an AI-generated tag to content produced via its proprietary AI systems, or detected by an cross-platform project for recognizing content made by AI. This action is intended to deter users from trying to bypass the tagging system.
AI Literacy Programs
TikTok is furthermore introducing a $2 million awareness program for professionals and institutions to produce educational content about ethical AI use. This project will benefit charitable organizations specializing in teaching programming and robotics.
Content Safety Approach
The platform has supported its moderation strategy, amid discussion over proposals to make redundant numerous review team members in the United Kingdom. It is set to cut hundreds of positions in its user protection department in London, with trade unions and internet security professionals raising concerns that humans are being replaced by automated systems.
A senior executive stated that human moderation would continue to be important, but artificial intelligence can shield workers by filtering out the most distressing content ahead of it has to be seen by humans. TikTok stated a 76% decrease in shocking and graphic content handled by safety staff over the past year due to intervention by its automated systems.
It is vital to combine humans and technology to ensure user safety,” the official commented. “We’ll have humans as involved in the system, but we additionally believe it’s extremely critical to limit contact with harmful content as rapidly, which is the area in which a significant AI assistance is really helping us process content quickly.”
